Studio: Duck
Producer: Dan Ridgers
Happy meal! McDonalds asked us to design a new campaign for their Happy Meal to go with their kid-friendly and healthy, meal. They wanted a fresh identity to go with their new health conscious meals for kids.
ROLE: Designer, Art Director, After Effects Animator, and Compositor.
PROCESS: Our team at Duck Studios collaborated with McDonalds to conceptualize and come up with the visual language of the new campaign. To engage with our young consumers, we put emphasis on telling a fun and humorous yet relatable story with each spot. We combined the storytelling with traditional animation, illustrative visual style, paired with texture and bold colors. Through out the life of the campaign, where we created multiple number of spots, I designed and animated the visual effects and 2d animation as needed for each spot tailored to fit the different Happy Meal toys. I also art directed, working closely with the traditional animators and 3D artists to ensure that our end product follow our strict visual guidelines and style. I was also in charge of compositing for the final deliveries. By the end of the campaign, I was intensely familiar with each of our fictional characters from the details of their backstory to their personality.